Marketing your small business can be tricky. As marketing trends change and change again and platforms offer you more and more options, you may be wondering, what are you supposed to focus on?
Well, let’s take a look. These are some of the upcoming trends in marketing for 2014.
1. Mobile Marketing – You might already know this one. You should. Mobile marketing is still on the rise and will continue to be for some time to come. As more and more people own smart phones (147.9 million people in the U.S. by the month of September), social media, email marketing, and GPS location features will also continue to rise. Mobile marketing ads are also cheaper and easier on companies with small budgets and can have a lot more impact than television or other traditional advertising methods as they are often seen repeatedly.
2. Geo Targeting – As mentioned above GPS locating features will continue to rise with mobile. Geo targeting is similar in that it pays (literally) to target people within a few miles of your business. This has been true especially in retail where targeting audiences within a two mile radius can help the business create marketing campaigns that are current and relevant.
3. Image centric Social Media – Twitter and Facebook are not the only Social Media that matters anymore. In fact as Facebook usage declines newer networks are getting a lot of buzz. Google+, Instagram, Pinterest, and Vine are among some of the top players even though some of these are still very young on the scene. Whats the draw? Large images or videos dominating the page with short descriptions and hashtags to browse other posts. Sites like Buzzfeed, Imgur, and Tumblr also play a part in this. We can expect to see a continued growth in image sharing as 2014 rounds the bend.